Benchmark Automation Appoints Eric Cruse Midwest Regional Sales Engineer

Aug 14, 2015

ATHENS, Georgia - Benchmark Automation, powered by ProMach, announced today that Eric Cruse has been named the company's new Midwest Regional Sales Engineer. He is responsible for accelerating the growth of Benchmark Automation equipment sales through close working relationships with manufacturers' representatives and by developing new business opportunities throughout the Midwest.

Cruse comes to Benchmark Automation from Peerless Food Equipment where he held positions of increasing responsibility - rising from a controls engineer/project manager to Senior Service Manager, Director of Aftermarket Sales and Service, and most recently, to Regional Sales Director - Western Region. He holds a degree in electrical engineering with emphasis on controls and will be completing an MBA program at Indiana Wesleyan University later this year. Benchmark Automation, a member of the ProMach Material Handling Group, is a leading manufacturer of feeding, loading, and stacking solutions for food and baked goods producing customers.

"Eric has nearly 20 years of experience focused on industrial systems and spent the past decade serving customers in the baking industry," said Vince Tamborello, Vice President and General Manager, Benchmark Automation. "He is the ideal person to represent our company in the Midwest. Eric not only has the technical skills and expertise required, but also a deep regard and dedication to service and responsiveness that spells the difference between a good sales engineer and a great one."

For more information on Benchmark Automations high-quality conveyors, infeed, loading, stacking, and packaging equipment for the food and bakery industries call 706-208-0814. Visit

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